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Writing a professional looking job advert

Advice on writing a job description

You should always remember that the ultimate aim of any recruitment advertising campaign is to attract the attention of and receive job applications from the best quality and most suitable candidates.

For your job advert to be effective and to achieve the above points it is essential that it is well written concise and to the point.

It is advisable and good practise to go over the advert text a number of times, to weed out spelling mistakes and ensure that no key points have been missed. You may even want to have the advert proof read by your work colleagues to ensure it reads well.

It is well known within the recruitment industry that a detailed written job advert is likley to recieve alot more applications from suitable candidate than a badly written one.

Rather than simply putting in the bare minimum amount of information along with the salary and location etc, you should aim to give as much concise information as possible about the vacancy itself.
The advantages to you as a employer of doing this are two fold. Firstly it will help to stop applications from unsuitable candidates, thereby saving your human resources department time. Secondly it is more likely to increase job applications from suitable jobseekers, who will be more likely to see that the role is for them.

AIDA - Attention, Interest, Desire, Action

This refers to a formula that is practised by certain advert writers. It stands for Attention, Interest, Desire, Action, its pretty self explanatory as the name suggests. This concept states that first you must grab the candidates attention, then you must interest them in the job itself, followed by creating a desire for them to apply. Finally you must get them to take action and also show them how to submit a application.

What to put in a job description

Listed below are the bare minimum points to mention in and job advert:
  • The job title.
  • The job purpose - list what role the position has in the company..
  • A detailed clear description of the responsibilities and duties involved.
  • The location - of where the job will be based.
  • Who the position will be reporting to, senior managers and also subordinates.
  • Whether the job is permanent / temporary.
  • Part time or full time.
  • The number of hours to be worked.
  • The main contact / person advertising the job role and their contact details.
  • Candidate requirements / characteristics - list what qualifications, dress code / appearance, skill sets and personal abilities the jobseeker should have.
  • Details of the salary.
  • The closing date.
  • The proposed starting date.
  • The interview date – list when interviews are likely to take place.
  • It is also good practise to include a very brief equality statement in your advertisement, stating that you are a equal opportunities employer etc.

Related topics

Tips for employers on how to conduct a interview


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